M&S – Speciality Range
The Speciality range of food was created because more than ever customers wanted to know where their food was coming from and how it was being produced. The emergence of farmers markets and specialist food shops offering good quality British food was also playing a part in what customers were looking for. From the grocery to the farm, to the bakery and so on, the Speciality range offered customers the best tasting foods from home and abroad. I worked on this project for the best part of my 3 year contract at Marks & Spencer in London. The design reflects the quality of the product and ingredients. The use of a solid black background, neutral coloured typography (sometimes gold foil), with beautiful, rustic photography offers a design that is simple and elegant. It was my responsibility to implement the concept across every shape and size of packaging and to ensure consistency in every element of the design.
Client: Marks & Spencer UK
Involvement: Creative artworking
London 2012 Olympic Bid Logo
In London's bid to host the 2012 Olympic Games the London 2012 committee held a competition to find a winning logo design. We (at Kino Design) entered a design and after weeks of refining it, we won. I was part of the small team that spent innumerable hours creating all the supporting advertising material, brand guidelines, implementing it across London landmarks, designing and executing the (enormous, multi-lingual) bid document – all in time to present London's bid for the 2012 Olympic games. It was an epic project to be involved in.
Agency: Kino Design, London
Involvement: Implementation and bid document design
Briscoes specialises in home accessories and were looking for a new body care and home fragrance collection for their summer range. I wanted to create something that customers would love to accent their home with, a collection that was bright, fresh and feminine. Jardin, meaning ‘garden’ in French, was my starting point and for the illustration I looked to feminine lace patterns for inspiration.
Company: The Aromatherapy Co.
Involvement: Concept, design and implementation
Libby's Fine Jewellery
Libby’s Fine Jewellery offers a unique, personalised and handcrafted jewellery service. Based on the North Shore of Auckland, Libby wanted the design of her website to encapsulate the exquisite beauty and craftsmanship of her jewellery – both new and remodelled. Informative and packed full of advice the site layout needed to be simple but elegant, with an emphasis on showcasing the jewellery.
Involvement: Concept, design and build
Escape Haven offers luxury yoga, surf & spa retreats around the world, just for women. As part of their surf, spa, yoga, fitness and wellness packages, Escape Haven wanted to create a pack that guests could take away with them when their retreat had finished. Within the folder are double sided information sheets specifically tailored to their chosen retreat package – including tips and advice for home practice. My approach was to keep the design fresh, engaging and feminine, using a colour coded system to easily identify the different areas.
Involvement: Concept & design
Hansells Food Group manufacture some of the packaged food for WeightWatchers in NZ. WeightWatchers had recently launched a new look and each of these 22 Hansells products needed repackaging. The new guidelines were extensive and for most, each graphic element and image had to be created from scratch - so it was a big project to undertake. Working with the photographer, stylist and illustrator, I designed each package and got them ready for production.
Agency: Curious Design
Involvement: Art direction, design and implementation