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M&S – Speciality Range

The Speciality range of food was created because more than ever customers wanted to know where their food was coming from and how it was being produced. The emergence of farmers markets and specialist food shops offering good quality British food was also playing a part in what customers were looking for. From the grocery to the farm, to the bakery and so on, the Speciality range offered customers the best tasting foods from home and abroad. I worked on this project for the best part of my 3 year contract at Marks & Spencer. The design was created by the senior designer in my team and reflects the quality of the product and ingredients. The use of a solid black background, neutral coloured typography (sometimes gold foil), with beautiful, rustic photography offers a design that is simple and elegant. It was my responsibility to implement the design across every shape and size of packaging. I had to ensure consistency in every element of the design and make decisions about how it was going to work.
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Client: Marks & Spencer UK
Involvement: Creative artworking

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London 2012 Olympic Bid Logo

In London's bid to host the 2012 Olympic Games the London 2012 committee held a competition to find a winning logo design. We (at Kino Design) entered a design and after weeks of refining it, we won. I was part of the small team that spent innumerable hours creating all the supporting advertising material, brand guidelines, implementing it across London landmarks, designing and executing the (enormous, multi-lingual) bid document – all in time to present London's bid for the 2012 Olympic games. It was an epic project to be involved in.
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Agency: Kino Design, London
Involvement: Implementation and bid document design

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Skinny Mobile – Rebranded Collateral

Skinny’s target audience had been based at 16-25 year olds. But with big aspirations and a desire to appeal to a wider range of customers - they decided to rebrand. P29 were supplied the new logo and then we got to work creating all the elements in a record-breaking 2 weeks. The new look and feel was released to the market Nationwide. Elements included all point of sale collateral within their channel outlets, stands, posters, phone boxes, booklets, flyers, packaging, ticketing and more.
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Agency: Platform 29
Involvement: Design and implementation

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WeightWatchers

Hansells Food Group manufacture some of the packaged food for WeightWatchers in NZ. WeightWatchers had recently launched a new look and each of these 22 Hansells products needed repackaging. The new guidelines were extensive and for most, each graphic element and image had to be created from scratch - so it was a big project to undertake. Working with the photographer and stylist on a 3 day shoot we perfected each of the 50 shots. We commissioned an illustrator for what WeightWatchers refer to as the ‘signpost’ (the graphic device behind the product heading). These are different for each product and once we had decided what these signposts should be I worked with the illustrator as he crafted them. I then designed each package to guidelines and got them ready for production.
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Agency: Curious Design
Involvement: Art direction, design and implementation

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T&T – 1/2 Price Sale

T&T is a low cost children’s clothing manufacturer. They produce campaigns usually every 4 weeks that have a fast turnaround from concept to completion. We wanted to do something really different for this campaign, still with a design brief of big, bold and loud. We chose a theme of graffiti art on a brick wall which is young and fun. I kept it simple in its execution, crafted the type and also created the grungy spray paint for the background. Elements of the campaign included a range of posters and backing cards for in-store, an email advertisement and a TVC. I designed and illustrated the storyboard graphics for the TVC, it was produced externally.
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Agency: Platform 29
Involvement: Design and implementation

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Schneider Electric NZ – Showtime Promotion

Schneider Electric NZ were running an internal promotion where the prize was a trip to Las Vegas. So naturally they needed an over-the-top design that was full of glitzy, bright light graphics and motivating messages.
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Agency: Platform 29
Involvement: Concept, design and illustration